Funnel Measurement best practice

A member of our LinkedIn Group - Funnel Management - asked a straight question: what are the best-in-class metrics metrics? The full discussion is within this Funnel Management discussion. We have three sources to draw on in answering this question: Our day-to-day work work in building plans for growth businesses; Occasional detailed funnel metrics work for larger clients - diving deep into their funnel and looking for incremental improvements every month or quarter (Kaizen for the funnel) The sales and marketing alignment study we did with where we looked - amongst other things - at the READ MORE

2016-11-29T04:58:42+11:00By |B2B marketing blog|

Excellent insights into social media (mainly blogging)

Just listened to an excellent webinar with Chris Baggott from Compendium - also co-founder of Exact Target. It was hosted by Tobias Schremmer of MarketingProfs. Key points I heard: 80% of people who read your blog entries are strangers. So blogging is an excellent way to get found for the first (and only) time. Sure, try to 'sell' RSS link, but sell some other next step. My take: blogging is part credential, and part troubling. So make sure the blog entry is discussing how the problem plays out, and make explicit the link to the next ste. READ MORE

2018-03-23T15:15:12+11:00By |B2B marketing blog|