Funnel Measurement best practice

A member of our LinkedIn Group – Funnel Management – asked a straight question: what are the best-in-class metrics metrics? The full discussion is within this Funnel Management discussion. We have three sources to draw on in answering this question: Our day-to-day work work in building plans for growth businesses; Occasional detailed funnel metrics work […]

Excellent insights into social media (mainly blogging)

Just listened to an excellent webinar with Chris Baggott from Compendium – also co-founder of Exact Target. It was hosted by Tobias Schremmer of MarketingProfs. Key points I heard: 80% of people who read your blog entries are strangers. So blogging is an excellent way to get found for the first (and only) time. Sure, […]