How to align your b2b marketing to the way businesses buy

Hugh was recently in Paris helping Cisco gain additional velocity in the funnels of their partners. He presented along with Martin Lindstrom, William Aruda, Marc Lewis and many others. Prior to the presentation, Hugh gave a short interview introducing the buyer's journey.   Would you rather see the Funnel Vision articles as video (like this) or text (as they are usually)? Please let us know by commenting below.

2016-11-29T04:56:22+11:00By |B2B marketing blog|

align.me appoints Dick Lee as Funnel Coach

October 28, 2009, Melbourne, AU – align.me is pleased to announce the appointment of Dick Lee, of BCS Consulting PTE LTD, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Singapore on the 4th of September 2009, Dick will now sell and deliver Funnel Academy and Funnel Camp across Asia. Dick spent the last four years as a trainer and training consultant with TACK International (United Kingdom) and Time Manager International (Denmark). He has been actively involved as a trainer as well as in business development; having worked in Singapore, Vietnam, Bangladesh, READ MORE

2018-03-23T14:29:35+11:00By |News|

align.me appoints Bill Zeeb as Funnel Coach

October 28, 2009, Melbourne, AU – align.me is pleased to announce the appointment of Bill Zeeb, of infinitas SA, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Singapore on the 4th of September, Zeeb will now focus on selling and delivering Funnel Academy and Funnel Camp in European markets. align.me’s data-driven approach is a perfect compliment to the Lean Six Sigma process improvement methodology which Zeeb has pioneered in over 20 European countries over the last decades. Zeeb states, “Process improvement has a long history of breakthrough success in manufacturing environments.  READ MORE

2018-03-23T14:30:42+11:00By |B2B marketing blog|

align.me to hold three Funnel Forum events in October

September 17, 2009, Melbourne, VIC, AU – Due to high levels of demand, align.me is pleased to announce that Funnel Forum – Give Marketing a Sales Quota – will be held on three dates in October: 20th October – US Eastern 3.30pm 20th October – Australian Eastern Standard time 11.00am 20th October – Greenwich mean time 9.00am To register, please click here. This month, Funnel Master Hugh Macfarlane will team up with Managing Director of MarketOne, Enrico Brosio, to deliver crisp new insights around why Marketing is so far removed from revenue. Just as Sales is traditionally READ MORE

2018-03-23T14:32:36+11:00By |B2B marketing blog|

align.me appoints Pascale Hall as Funnel Coach

August 10, 2009, London, UK – align.me is pleased to announce the appointment of Pascale Hall, of Animated Enterprises, as an accredited Funnel Coach. After successfully completing her sales and delivery accreditation in London on the 10th of July, Hall will now sell and deliver Funnel Academy and Funnel Camp across France. Hall is passionate about sales, and specialises in strategic account management, complex sales and processes, negotiations, presentation skills and sales management coaching. Her style is pragmatic, energetic, positive and multi-cultural, bringing both a theoretical and individual approach to her work. Hall can coach and facilitate READ MORE

2018-03-14T16:08:09+11:00By |B2B marketing blog|

align.me appoints Bob Thorpe as Funnel Coach

August 5, 2009, London, UK – align.me is pleased to announce the appointment of Bob Thorpe, of Global Results, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in London on the 10th of July, Thorpe will now sell and deliver Funnel Academy and Funnel Camp across the UK. Bob Thorpe is a successful consultant and trainer, with a background of outstanding management gained both in industry and the British Armed Forces. He has considerable business acumen and fully understands the intricacies of working in a multi-cultural environment. He has conducted business throughout READ MORE

2018-03-14T16:09:16+11:00By |B2B marketing blog|

align.me appoints Christian Maurer as Funnel Coach

August 5, 2009, London, UK – align.me is pleased to announce the appointment of Christian Maurer, of Intervenance, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in London on the 10th of July, Maurer will now sell and deliver Funnel Academy and Funnel Camp across France, Austria, Germany and Switzerland. Maurer, the Ultimate Sales Executive Resource, and member of the consultant pool of Intervenance, Paris France, is an independent consultant, trainer and coach for sales effectiveness.  He has a proven track record of helping to increase the productivity of large, global B2B READ MORE

2018-03-14T16:09:51+11:00By |B2B marketing blog|

align.me to hold two Funnel Forum events in September

3 August, 2009, Melbourne, VIC, AU – Due to high levels of demand, align.me is pleased to announce that Funnel Forum – Turning Leads to Revenue: In the right number, and the right quality, using proven processes – will be held on two dates in September: 9th September – US Eastern 3.30pm 10th September – AEST 11.00am Funnel Master Hugh Macfarlane has teamed up again with his friend and marketing ROI guru Jim Lenskold to deliver crisp new insights into global best practice on turning leads into revenue. As recognized leaders in marketing best practice, Jim and READ MORE

2018-03-14T16:11:41+11:00By |B2B marketing blog|

align.me Founder & CEO, Hugh Macfarlane, to speak at Optimising the Sales Force 2009

July 22, 2009, Melbourne, VIC, AU – align.me is pleased to announce that Hugh Macfarlane will join Miller Heiman co-founder Bob Miller and other Sales and Marketing luminaries as a featured presenter at Optimising the Sales Force 2009, on the 28th and 29th of September, in Melbourne. Optimising the Sales Force Australia 2009 will provide sales leaders with the tools to navigate these uncertain times. Hugh will draw upon align.me’s landmark research into Sales and Marketing alignment to present key insights and practical alignment steps from the world’s best-aligned companies. Program Overview The event will be broken READ MORE

2016-11-29T04:43:13+11:00By |B2B marketing blog|

align.me appoints Glenn Guilfoyle as Funnel Coach

July 2, 2009, Sydney, NSW – align.me is pleased to announce the appointment of Glenn Guilfoyle, of The Next Level, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Sydney on the 5th of June, Guilfoyle will now sell and deliver Funnel Academy and Funnel Camp across Victoria. Glenn is the founder and principal of The Next Level. He is a salesman and a scientist – all in one. With a B.App.Sci and an M.B.A, he has spent 20 years in a variety of sales and marketing management roles. Overlapping some of READ MORE

2018-03-14T16:12:57+11:00By |B2B marketing blog|
Go to Top