Marketing to the masses
It seems like nearly everyone on earth is on social media – and that’s why businesses need to be too. Due to the sheer volume of the active users on social platforms, they’re the go-to place for reaching large audiences and building relationships with existing and potential clients.
A strong social presence can validate a company’s authenticity, and better connect them to the community. It can also help with understanding user wants and perspective towards the brand, as well as building brand identity.
LinkedIn is not only a great way to stay connected to existing or potential clients and position your brand, but it can actually be used to sell. Paid ads can reach out to new, targeted audiences and LinkedIn outbound campaigns can help you reach, engage with, and sell to individual prospects.
Facebook is key for establishing brand credibility, brand positioning and community building through shared content and reviews. It also has the added bonus of social listening, helping you determine what ideal audiences are talking about and interacting with, as well as their wants, needs and expectations.
Instagram is a more creative platform that allows some businesses the opportunity to build a community and humanise themselves to buyers. Sharing quick updates via Instagram stories and links to blogs is the most effective feature for most B2B business, along with sharing of podcasts or video content.
Social Media Marketing for B2B
While B2C businesses often use social media platforms to drive sales and traffic, social media marketing for B2B businesses focuses more on brand positioning and thought leadership.
By providing a platform to share information-based content to existing and potential clients, social media platforms help B2B businesses establish themselves as trusted experts and problem solvers, not just someone merely trying to sell their products or services.
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Other services for B2B outsourced marketing
Reach the people who are looking for your solution on the platform that handles 7 billion searches a day
The most cost-effective way to build brand credibility and improve the leads you receive
Communicate and build relationships with new and existing customers by creating and distributing valuable and relevant content
Make it easier for your customers to find you with a website that matches your brand and your business
Run highly targeted campaigns to your ideal audience, and build real business connections
Email nurturing &
Position yourself with potential customers, recycle leaked buyers and stay front of mind with your ideal audience
Build consistent, attractive brand identity with professional and personalised design and branding
CRM & marketing
Ensure you have the right tools set up and configured to manage and track leads and support your sales and marketing engine
Identify your targets and ensure your marketing is making it to the right people
Know what’s working, when, why and for whom with insights on marketing performance and customer behaviour