Marketing to the masses
It seems like nearly everyone on earth is on social media – and that’s why businesses need to be too. Due to the sheer volume of the active users on social platforms, they’re the go-to place for reaching large audiences and building relationships with existing and potential clients.
A strong social presence can validate a company’s authenticity, and better connect them to the community. It can also help with understanding user wants and perspective towards the brand, as well as building brand identity.