Marketing to the masses
It seems like nearly everyone on earth is on social media – and that’s why businesses need to be too. Due to the sheer volume of the active users on social platforms, they’re the go-to place for reaching large audiences and building relationships with existing and potential clients.
A strong social presence can validate a company’s authenticity, and better connect them to the community. An effective B2B social media strategy can also help with understanding user wants and perspective towards the brand, as well as building brand identity.
LinkedIn is not only a great way to stay connected to existing or potential clients and position your brand, but it can actually be used to sell. Paid ads can reach out to new, targeted audiences and LinkedIn outbound campaigns can help you reach, engage with, and sell to individual prospects.
Facebook is key for establishing brand credibility, brand positioning and community building through shared content and reviews. It also has the added bonus of social listening, helping you determine what ideal audiences are talking about and interacting with, as well as their wants, needs and expectations.
Instagram is a more creative platform that allows some businesses the opportunity to build a community and humanise themselves to buyers. Sharing quick updates via Instagram stories and links to blogs is the most effective feature for most B2B business, along with sharing of podcasts or video content.
Why use a B2B Social Media Marketing Agency?
While B2C businesses often use social media platforms to drive sales and traffic, social media marketing for B2B businesses focuses more on complex brand positioning and thought leadership.
By providing a platform to share information-based content to existing and potential clients, social media platforms help B2B businesses establish themselves as trusted experts and problem solvers, not just someone merely trying to sell their products or services.
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