Marketing to the masses

It seems like nearly everyone on earth is on social media – and that’s why businesses need to be too. Due to the sheer volume of the active users on social platforms, they’re the go-to place for reaching large audiences and building relationships with existing and potential clients.

A strong social presence can validate a company’s authenticity, and better connect them to the community. It can also help with understanding user wants and perspective towards the brand, as well as building brand identity.

LinkedIn

LinkedIn is not only a great way to stay connected to existing or potential clients and position your brand, but it can actually be used to sell. Paid ads can reach out to new, targeted audiences and LinkedIn outbound campaigns can help you reach, engage with, and sell to individual prospects.

Facebook

Facebook is key for establishing brand credibility, brand positioning and community building through shared content and reviews. It also has the added bonus of social listening, helping you determine what ideal audiences are talking about and interacting with, as well as their wants, needs and expectations.

Instagram

Instagram is a more creative platform that allows some businesses the opportunity to build a community and humanise themselves to buyers. Sharing quick updates via Instagram stories and links to blogs is the most effective feature for most B2B business, along with sharing of podcasts or video content.

Social Media Marketing for B2B

While B2C businesses often use social media platforms to drive sales and traffic, social media marketing for B2B businesses focuses more on brand positioning and thought leadership.

By providing a platform to share information-based content to existing and potential clients, social media platforms help B2B businesses establish themselves as trusted experts and problem solvers, not just someone merely trying to sell their products or services.

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Let’s understand where you are trying to take your business and explore what options you have to get there.

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Other services for B2B outsourced marketing

Google ads

Reach the people who are looking for your solution on the platform that handles 7 billion searches a day

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SEO services

The most cost-effective way to build brand credibility and improve the leads you receive

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Content
marketing

Communicate and build relationships with new and existing customers by creating and distributing valuable and relevant content

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Website design
& development

Make it easier for your customers to find you with a website that matches your brand and your business

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LinkedIn
marketing

Run highly targeted campaigns to your ideal audience, and build real business connections

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Email nurturing &
lead generation

Position yourself with potential customers, recycle leaked buyers and stay front of mind with your ideal audience

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Design

Build consistent, attractive brand identity with professional and personalised design and branding

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CRM & marketing
technology

Ensure you have the right tools set up and configured to manage and track leads and support your sales and marketing engine

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List building

Identify your targets and ensure your marketing is making it to the right people

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Analytics &
reporting

Know what’s working, when, why and for whom with insights on marketing performance and customer behaviour

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