What should you know about Search
Engine Optimisation for B2B?
B2B SEO brings in web
traffic
With so many competitors in the market, it’s hard for every target customer to know you exist. SEO is a simple way to get their attention when they are looking and gain quality inbound leads. Organic search brings in a great deal of traffic. For this, we need to get your hero pages ranking on page one. Usually ranking either #1 or #2 for B2B businesses.
B2B SEO builds credibility
SEO also builds credibility. Google is by far the most popular search engine, and their algorithm takes into consideration your authority as a website. Authority is gained over time and when your site includes valuable content. And Bing? It can be a winner for some B2B companies.
B2B SEO is always
changing
The first page of a search results gets 95% of web traffic – so it’s where you want to be. This isn’t always easy, as Google changes its algorithm up to 500-600 times a year to ensure that only the best and most relevant results make it to the top of the page.
B2B SEO needs attention across many fronts
SEO Audit
The SEO audit is a background check of key areas that contribute to SEO ranking. This is done to unearth where you currently stand with SEO, and what can be changed to improve rankings.
Keyword Research
We’ll look at all the pages you want to rank for, and find the most popular – and most attainable – phrases that would bring traffic to each page. Then we’ll arrange your pages into ‘topic clusters’ to improve authority of your hero pages.
Content
We’ll review and optimise the current content on your web pages to ensure they reflect the keyword research. Content length and quality, as well as keyword presence, play a large role in SEO rankings.
On-Page
Optimisation
SEO is added per page to improve ranking. This includes optimising UX, laser targeting keywords, taking users directly to their page of interest, and optimising for authorship, featured snippets, and meta data.
Local Optimisation
Optimise your presence as a business relevant to local searches. This will drive more traffic to you when customers are looking for products and services like yours in your area.
Content Strategy
You need killer content for the humans, and for Google. Both. We’ll look at keywords, topics, questions, and themes that people are actively searching for, as well as competitors’ content, and build a content strategy that’s relevant.
Technical SEO
This is all the back-end work that optimises the crawling and indexing by search engines. It includes site speed, mobile optimisation, site safety and site vs. audience location.
Reporting
Provides real-time insights of how your site is performing on search engines. SEO is a long-term strategy, so it’s important to keep track of how you’re performing and of ROI.
Explore options to lift your
marketing
Let’s understand where you are trying to take your business and explore what options you have to get there.
