What should you know about Search
Engine Optimisation for B2B?

B2B SEO brings in web
traffic

With so many competitors in the market, it’s hard for every target customer to know you exist. SEO is a simple way to get their attention when they are looking and gain quality inbound leads. Organic search brings in a great deal of traffic. For this, we need to get your hero pages ranking on page one. Usually ranking either #1 or #2 for B2B businesses.

B2B SEO builds credibility

SEO also builds credibility. Google is by far the most popular search engine, and their algorithm takes into consideration your authority as a website. Authority is gained over time and when your site includes valuable content. And Bing? It can be a winner for some B2B companies.

B2B SEO is always
changing

The first page of a search results gets 95% of web traffic – so it’s where you want to be. This isn’t always easy, as Google changes its algorithm up to 500-600 times a year to ensure that only the best and most relevant results make it to the top of the page.

B2B SEO needs attention across many fronts

SEO Audit

The SEO audit is a background check of key areas that contribute to SEO ranking. This is done to unearth where you currently stand with SEO, and what can be changed to improve rankings.

Keyword Research

We’ll look at all the pages you want to rank for, and find the most popular – and most attainable – phrases that would bring traffic to each page. Then we’ll arrange your pages into ‘topic clusters’ to improve authority of your hero pages.

Content

We’ll review and optimise the current content on your web pages to ensure they reflect the keyword research. Content length and quality, as well as keyword presence, play a large role in SEO rankings.

On-Page
Optimisation

SEO is added per page to improve ranking. This includes optimising UX, laser targeting keywords, taking users directly to their page of interest, and optimising for authorship, featured snippets, and meta data.

Local Optimisation

Optimise your presence as a business relevant to local searches. This will drive more traffic to you when customers are looking for products and services like yours in your area.

Content Strategy

You need killer content for the humans, and for Google. Both. We’ll look at keywords, topics, questions, and themes that people are actively searching for, as well as competitors’ content, and build a content strategy that’s relevant.

Technical SEO

This is all the back-end work that optimises the crawling and indexing by search engines. It includes site speed, mobile optimisation, site safety and site vs. audience location.

Reporting

Provides real-time insights of how your site is performing on search engines. SEO is a long-term strategy, so it’s important to keep track of how you’re performing and of ROI.

Explore options to lift your
marketing

Let’s understand where you are trying to take your business and explore what options you have to get there.

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Other services for B2B outsourced marketing

Google ads

Reach the people who are looking for your solution on the platform that handles 7 billion searches a day

EXPLORE

Content
marketing

Communicate and build relationships with new and existing customers by creating and distributing valuable and relevant content

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Social media
marketing

Build brand awareness and increase customer engagement using LinkedIn, Facebook and Instagram

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Website design
& development

Make it easier for your customers to find you with a website that matches your brand and your business

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LinkedIn
marketing

Run highly targeted campaigns to your ideal audience, and build real business connections

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Email nurturing &
lead generation

Position yourself with potential customers, recycle leaked buyers and stay front of mind with your ideal audience

EXPLORE

Design

Build consistent, attractive brand identity with professional and personalised design and branding

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CRM & marketing
technology

Ensure you have the right tools set up and configured to manage and track leads and support your sales and marketing engine

EXPLORE

List building

Identify your targets and ensure your marketing is making it to the right people

EXPLORE

Analytics &
reporting

Know what’s working, when, why and for whom with insights on marketing performance and customer behaviour

EXPLORE

Don’t want to wait?

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