More than just a social network
LinkedIn is often thought of as Facebook for the corporate world. But it’s so much more than that. Unlike other social media platforms, LinkedIn allows (and encourages) you to go beyond your immediate social network and build meaningful connections and leads for you and your business.
People are more comfortable connecting with those they don’t know on LinkedIn than on other platforms. This connection is a foot in the door for social selling, and LinkedIn has developed features to help you at each step.
From powerful lead identification functionality to message automation and asset sharing, LinkedIn allows you to be very specific and targeted with your advertising, message, and social selling.