Email marketing for B2B lead generation
Ask some, and they’ll tell you email marketing is dead. But they couldn’t be more wrong. Email marketing is constantly evolving and is incredibly relevant to the B2B market – continuing to deliver an average return of $38 on every dollar spent according to Salesforce.
Email marketing can be used in multiple ways to achieve lead generation – from distributing content to position your business as a thought leader, to engaging buyers into your funnel, and even re-engaging and recycling contacts who have leaked (an incredibly important tactic we take pretty seriously at align.me).
Email marketing also has the benefit of being organic and fee free – making it more cost effective than its paid alternatives, and giving you the ability to use it over and over again across multiple campaigns.