Email marketing for B2B lead generation
Ask some, and they’ll tell you email marketing is dead. But they couldn’t be more wrong. Email marketing is constantly evolving and is incredibly relevant to the B2B market – continuing to deliver an average return of $38 on every dollar spent according to Salesforce.
Email marketing can be used in multiple ways to achieve lead generation – from distributing content to position your business as a thought leader, to engaging buyers into your funnel, and even re-engaging and recycling contacts who have leaked (an incredibly important tactic we take pretty seriously at align.me).
Email marketing also has the benefit of being organic and fee free – making it more cost effective than its paid alternatives, and giving you the ability to use it over and over again across multiple campaigns.
B2B email marketing that changes with your
buyer’s mood
Nurture
Nurture emails provide a regular touchpoint with your audience, and position you as a thought leader known for solving the problem/s that your buyer experiences. It’s a valuable way to remain positioned with buyers who aren’t ready to engage right now.
Cold Outbound
Not your typical mass cold emails, outbound emails are an automated series of emails, strategically targeted to your chosen prospects. They are handcrafted with conversational content with the goals of securing a meeting or conversation.
Trigger
Trigger campaigns are a way of sending emails to prospects based on interactions they have with your business. Triggered by the action of a prospect (e.g. visit a web page, download an asset, engage on social, or increase their account spend), they can be sent with pinpoint timing and accuracy to reach the prospect at the right time, with the right message.
Explore options to lift your
marketing
Let’s understand where you are trying to take your business and explore what options you have to get there.
