Reach more B2B buyers with a Google Ads Marketing Agency
If you’re looking for a product, service or a piece of information, where do you go? For billions of businesses worldwide, the answer is ‘Google’.
Through Google, people are very actively searching for things they need, and being there at the right time and place is extremely important for B2B businesses.
B2B Google Ads enable businesses to capture leads and expedite the process of conversion. The platform’s biggest advantage is that you don’t have to go out looking for buyers – they’re already looking for you. This makes Google Ads a super effective tactic for inbound marketing.
Our Approach as a B2B Google Ads Agency
We’ll assess the right keywords and search volumes (so we know what your audience is searching for), evaluate the products, USP’s, and offerings of your competitors. We tailor your communication to stand out amongst the competition.
We’ll build a landing page that conveys the value which your organisation provides. Landing pages are important for encouraging visitors’ to take action about a product, service or offering. We usually have two versions in an A/B test style landing page.
Campaign setup will differ based on the type of campaign planned (for example, a search ad vs display ad). These will include setting up and planning for keywords, budget, and success metrics (among other things). UTMs and other tracking codes are par for the course.
Google ads isn’t a set and forget type – it’s important to track the performance of the ads to get the most value out of your spend. We’ll evaluate what’s working and what’s not, whilst we optimise the ones that are yielding the best results or conversions.
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Let’s understand where you are trying to take your business and explore what options you have to get there.