Reach more B2B buyers with
Google Ads

If you’re looking for a product or a service or a piece of information, where do you go? For billions of businesses worldwide, the answer is ‘Google’.

On Google, people are very actively searching for things they need, and being there at the right time at the right place is extremely important for B2B businesses.

As a platform, Google enables B2B businesses to capture leads and expedite the process of conversion. The biggest advantage is that you don’t have to go out looking for buyers – they’re already looking for you. This makes Google Ads a super effective tactic for inbound marketing.

Our Approach to B2B Google Ads

Keyword
Strategy

We’ll assess the right keywords and search volumes (so we know what your audience is searching for), as well as evaluate the products, USP and offerings of your competitors, so we can tailor your communication to stand out amongst the competition.

Website
Landing Page

We’ll build a landing page that conveys the value you’re offering that couldn’t be covered in the brief ad. Landing pages are important for converting visitors’ interest into a decision to purchase. We usually have two versions in an A/B test.

Campaign
Setup

Campaign setup will differ based on the type of campaign planned (for example, a search ad vs display ad), but will include setting up and planning for keywords, budget, and success metrics (among other things). UTMs and other tracking codes are par for the course.

Conversion Rate
Optimisation

Google ads isn’t set and forget – it’s important to track the performance of the ads to get the most value out of your spend. We’ll evaluate what’s working and what’s not, and optimise the ones that are yielding the best results or conversions.

Explore options to lift your
marketing

Let’s understand where you are trying to take your business and explore what options you have to get there.

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Other services for B2B outsourced marketing

SEO services

The most cost-effective way to build brand credibility and improve the leads you receive

EXPLORE

Content
marketing

Communicate and build relationships with new and existing customers by creating and distributing valuable and relevant content

EXPLORE

Social media
marketing

Build brand awareness and increase customer engagement using LinkedIn, Facebook and Instagram

EXPLORE

Website design
& development

Make it easier for your customers to find you with a website that matches your brand and your business

EXPLORE

LinkedIn
marketing

Run highly targeted campaigns to your ideal audience, and build real business connections

EXPLORE

Email nurturing &
lead generation

Position yourself with potential customers, recycle leaked buyers and stay front of mind with your ideal audience

EXPLORE

Design

Build consistent, attractive brand identity with professional and personalised design and branding

EXPLORE

CRM & marketing
technology

Ensure you have the right tools set up and configured to manage and track leads and support your sales and marketing engine

EXPLORE

List building

Identify your targets and ensure your marketing is making it to the right people

EXPLORE

Analytics &
reporting

Know what’s working, when, why and for whom with insights on marketing performance and customer behaviour

EXPLORE

Don’t want to wait?

Call now