How to Recover from a Marketing Mistake

In marketing, we all make mistakes. So much of our work is automated that it’s really easy for them to happen. Nevertheless, it’s not about whether you do or don’t make a mistake, but how well you recover. That’s what I want to talk about today. Not all mistakes were created equal I think it […]

7 Tips for Crafting Cold Electronic Direct Mail (eDM)

Cold, bulk emails are an awful tactic. Your buyers hate getting them, you hate the responses, and you also hate the lack of replies you receive. They’re ineffective and they can even devalue your brand. But sometimes, just sometimes, they’re welcomed and very successful. I want to talk today about those exceptions. Here are my […]

4 tips for using Electronic Direct Mail (eDM) to promote events

Electronic Direct Mail is a great way to warm a prospect up to some great event, but warm up means warm up, not blast them with too much heat. Let me explain how to warm up your prospects. In B2B, there are all sorts of events that we might want to warm a prospect up […]

7 opportunities to ask for a meeting using triggered Electronic Direct Mail

Electronic direct mail, or EDM, is a great B2B tactic for people who visited your site, discovered a great asset and downloaded it. Because what you really want isn’t to give them an asset, what you really want is to get a meeting. Today, I’ll show how to do that with Electronic Direct Mail. If […]