5 Key Skills of a Marketing Manager [Video]

What skills does a Marketing Manager need? These are the skills needed by a marketing manager (note that they are different from the skills needed by a solo marketer): Skill development Selection/ deselection of talent with those same skills Buyer’s perspective Selling process Planning and measurement   I googled “skills of a Marketing Manager” and […]

Ideal Client Profile [video]

What is an ideal client profile, and how do you define yours? Your ideal client profile describes the type of businesses you want to serve, and excludes those that you don’t. It’s not so much a list of your segments, but the characteristics that need to be true of all of your segments. Let me […]

What is B2B Marketing? [video]

What is B2B Marketing? If you think the answer is obvious, and even too basic to discuss, why does everyone get it so wrong? Let’s explore a few notable definitions and build a simple, clear answer. Here’s my take. A defintition of B2B Marketing B2B Marketing is the process of planning and executing strategies and campaigns […]

Trouble your market about the right problem [video]

Trouble your market about the right problem Don’t ask your prospects what’s keeping them up at night, because you really don’t care if they have a problem you can’t solve. What you do care about is how much the problem you do solve is hurting them. Be strategic – even selfish – and help your […]