What’s needed for great product marketing strategy? I’ll answer that in eight basic steps. To form your product market strategy, ask six questions: What problem are you trying to solve (most)? Who most has this problem? What will you offer to solve this problem – for that market – better than anyone else? How mature […]
Which of these 10 mistakes in sales funnel management could hurt you the most? What can you do about them and how can you improve?
No marketer worth his or her salt would ever copy a marketing plan from one company and hope that it worked for their own. Equally we’d be fools to not look at a marketing plan sample or three before beginning. My recommendations: Assemble a library of marketing plan samples that you like for […]