align.me appoints Dan MacInnis as Client Marketing Director

31 October, Melbourne – align.me is pleased to announce the appointment of Dan MacInnis of MacInnis Marketing as Client Marketing Director. Dan brings 20 years of industry experience to align.me and will be positioned as an expert in small business marketing, where we are confident she will become a great asset. Dan’s role will focus […]

How to build blog subscribers – 20 top tips for B2B Marketers

So you’ve set up an awesome blog. And you’re generating really great content. But your Mum is your only subscriber! What now? Well it’s time to spread the word so that you can begin accumulating dedicated readers. Remember that thousands – if not millions – of web surfers are always searching for information to answer […]

align.me appoints Linda Ginger as Funnel Coach

19 October, Melbourne – align.me is pleased to announce the appointment of Linda Ginger of 9Strategic, as an accredited Funnel Coach. After successfully completing her sales and delivery accreditation in Sydney on the 28th of September, Linda Ginger will now sell and deliver Funnel Academy and Funnel Camp across Australia. Linda is co-founder of 9 […]

Will B2B marketers become obsolete in the face of cheap online marketplaces?

Sometimes you simply don’t have the resources in house to get the job done, but that doesn’t mean the job can’t be done by somebody else. Outsourcing has become increasingly popular for B2B marketers, and for good reason. A recent blog by Chris Fell points out the significant advantages of outsourcing certain tasks, including: Access to […]

Six business blogging essentials: A B2B marketer’s guide

For B2B marketers, blogging is arguably the single best tool to help your target market find you online. When done correctly, B2B blogging significantly increases the amount of quality leads to your site. Good blog articles drive traffic, improve SEO and capture your target market’s attention just at the right time. This fills the top […]

How to Transform Your SEO Strategy: The New Rules for B2B Marketers

I read a great article this morning by Dolly Howard promoting a webinar series on how to transform your SEO strategy and I thought I would share the key takeaways with you. The world of SEO has undergone a total transformation since its early days. Contrary to popular belief, successful B2B marketers need to create […]

B2B sales: stop rushing and you’ll sell faster

I’ve been called in by a number of clients who believe that they have a bottom-of-funnel sales problem. Their sales opportunities just seem to be piling up and getting stuck in the later stages of the sales pipeline. They imagine that their sales people need help with their closing techniques. But when you dig into […]