Hugh Macfarlane, Founder & CEO of align.me, writes… Donna J Kent, SVP of Global Sales, Marketing and Services at Televerde, sees the top of the sales funnel as a key performance indicator. As a practitioner, Donna has some key insights into new-customer experience. So what techniques should you use to optimise your marketing-contact database and […]
Hugh Macfarlane, Founder & CEO of align.me, writes… Jill Konrath is the bestselling and award-winning author of SNAP Selling and a successful business strategist for companies like IBM, GE, Microsoft and more. With more than 75,000 people reading her newsletter and blog, Jill’s insights are clearly noteworthy for any business person. And her topic is all […]
Hugh Macfarlane, Founder & CEO of align.me, writes… As a Principal Analyst at Forrester, Jeff Ernst seems to live within align.me’s world of business-to-business sales and b2b marketing. He too believes that aligning Sales and Marketing is part and parcel of an effective revenue growth strategy. At DemandCon in May, Jeff will present, ‘Level Setting – […]
align.me Director, Brett Bonser, writes… Motor-enthusiasts know that March in Melbourne means cars. Really expensive, really loud, really fast cars. From my desk, I will be able to hear the sound of engines and virtually smell the petrol and rubber burning. In motorsport, the top drivers know that, “the farther you look, the faster you go.”[1] […]
Chris Fell, Managing Director of g2m Solutions, writes… The majority of B2B organisations are increasing marketing budgets for inbound marketing tactics: social media, virtual events and webinars, SEO and PPC. When considering outbound marketing tactics, such as telemarketing, direct mail and print advertising, the majority of B2B organisations are either not changing, or they’re reducing budgets. […]
I am a hapless AFL Richmond supporter. Many weekends I cannot bear to turn to the sports pages to read the obituary. When the Tigers do crack it for a win (even a draw is cause for celebration for Richmond fans), I can’t wait to rip the wrapper off the Sunday paper to digest the […]