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November 2017

How to Plan Campaigns that Move Buyers – Funnel Academy

21 November @ 8:30 am - 22 November @ 5:00 pm
align.me (formerly MathMarketing), 390 St Kilda Road
Melbourne,VIC3004Australia
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$1750

The market needs to be ready to hear your message. Your demand generation efforts will fail if the market isn’t ready. By the same token, if you spend all your efforts getting the market ready and fail to follow through with demand generation, then it’s all for nothing. B2B Marketing Campaigns Training: How to Plan Campaigns that Move Buyers outlines how to condition the market; softening it up and positioning a strong brand, and how to follow that up with rhythmic demand…

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February 2018

How to Size the Funnel and Measure Progress – Funnel Academy

27 February, 2018 @ 8:30 am - 28 February, 2018 @ 5:00 pm
align.me (formerly MathMarketing), 390 St Kilda Road
Melbourne,VIC3004Australia
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$1,750

The size of your sales funnel matters. B2B Marketing Sizing Training: How to Size the Funnel and Measure Progress outlines why, and how to get it right. Funnel Academy: Sizing will cover: How to determine how big the market needs to be for you to meet your revenue objectives. Armed with this new insight, you’ll decide whether to focus more narrowly, persevere with your current market or choose new markets to add. What the most critical levers are for your funnel: volume,…

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May 2018

How to Select Tactics that Progress Buyers – Funnel Academy

22 May, 2018 @ 9:00 am - 23 May, 2018 @ 5:00 pm
align.me (formerly MathMarketing), 390 St Kilda Road
Melbourne,VIC3004Australia
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A great strategy means nothing if it isn’t executed well. So tactics matter; but they need to be deliberately aligned to the strategy, and executed with rhythm. B2B Marketing Tactics Training: How to Select Tactics that Progress Buyers outlines how to translate your strategy into a series of actionable tactics to execute and evolve. More details: How to select the best tactics for each stage of your buyer’s journey, and how to build and execute them with precision. Although you’ll be introduced…

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